If you are looking at marketing ideas, you have already created your membership site and found a niche to pursue. You have probably started to run events, both in-person and virtually, and things are going well. You, however, want them to do better.
So, what do you do? First, you need to know that marketing memberships are a little different from marketing products. When a customer decides to sign up for your membership site, he or she agrees to a series of transactions.
Consequently, you have to communicate the value your membership site will provide. How do you accomplish that? Well, here is a guide on how to market a membership website and boost your sales.
Ensure your membership message is clear
If you wish to boost the sales of your membership website, you must first make sure you have a solid membership message.
Although you had a brilliant idea while starting the business, it is imperative to ask yourself whether that idea will survive. If you are a proactive businessperson, you should be aware that your business’ survival depends on getting more membership sign-ups. As such, you have to come up with an appropriate marketing plan for membership growth. For that to work, however, your membership site needs to have a solid foundation.
To determine if the foundation is solid, you need to follow an organic process to test your idea. By testing it, you’ll know whether it will succeed or fail when you present it to the world. And the key to success is having the right message, which will help you make a few sales. More subscriptions will mean that you’re on the right track.
Source traffic from your email list
For a long time, email marketing has been an effective tactic for boosting sales. Interestingly, it can also work magic when it comes to increasing traffic to your membership site.
To begin with, you will need to have an email list before you create a draft using the copywriting strategies you use when writing a web page. While at it, you have to keep some considerations in mind. For instance, you have to make sure you have a strong subject line that will prompt the people on your list to open the message.
Most importantly, you need to have a clearly defined target audience. With the right audience, you can craft your emails accordingly. When writing the email copies, be sure to use a personable tone. It will help create rapport with your target audience. And don’t forget to add a call to action.
Use social media
Needless to say, social media is one of the best platforms to help you boost the sales of your membership website. How so? For starters, each of the social media platforms, such as Facebook, Twitter, and Instagram, has millions if not billions of users.
You can use these platforms to drive traffic to your site and improve the click-through rate. For your social media profile to get noticed, you will need to post related content regularly. Here, you will engage with your target audience and convert them to members. People like that personal touch and social media allows you to interact with them.
The best part is that social media allows your followers and friends to share your content. You can always include links to your membership site when you post. And when your followers share it, it will reach a wider audience, including your target audience.
Implement the proper Search Engine Optimization strategies
Implementing the right SEO strategies will boost your sales in an unimaginable way. Why SEO? Well, whenever you search for something on Google, there are search results that show up. The first page includes sites with the most relevant results, and most people hardly go to the second page to look for content.
That’s why it’s so important for you to employ the right SEO strategies to make sure your membership site ranks on Google’s first page. Here are some of the most effective ones.
- Use descriptive meta descriptions and title tags
- Optimize your content for keywords. You can rely on an effective keyword tool to find the most relevant keyword.
- Create several sales landing pages for your website, focusing on the customers’ sales journey.
Consider paid advertising
Usually, social media gives you free advertising. You, however, should consider paid digital advertising to promote your membership website. You have to come up with an ideal ad campaign that will boost sales to your membership site.
You could start with contextual advertising, where your ads target the right audience. This strategy works because it targets users based on their interests, behavior, and demographics. YouTube In-Steam Ads and Facebook Ads are perfect examples of contextual advertising platforms.
Alternatively, you can focus on search advertising. Unlike contextual advertising, this doesn’t display ads to users when they’re viewing or reading content. Instead, it suggests content to users based on what they search online. It mainly narrows in on keywords.
Therefore, you have to ensure that the ad is consistent with your content. Additionally, ensure that your ads target the buyers’ personas. Use the language that your target audience relates to. Moreover, you have to pay close attention to the cost per conversion. A lower cost indicates quality traffic.
If you’ve been wondering how to market a membership website, then you have to come up with the right membership growth strategies. First, we recommend you come up with a marketing plan for membership growth. From there, you can implement the strategies indicated in this post to boost traffic. However, you must keep in mind that different membership growth strategies work distinctively. So, make sure to follow the right step when implementing each tactic.